Listing Insight

Chapter 2

Now, while you have made up your mind that you would like to sell your home, it is also extremely important to reach the target Buyer who is ready to buy. Unless you are too well- connected spreading the word of mouth about your house on sale can be a challenge. So, how do you do that?

Marketing seeks to make your offer reach to Buyers who are seeking to access such offers. And HomesbyMadhu plays a vital role in marketing your home at the best possible manner since we understand that getting the right Buyer amongst many potential Buyers is possible only when your home has been well marketed and has reached a huge number of probable buyers. To fulfill this goal of reaching the right buyer, we follow the following activities to ensure maximum reach to potential buyers.

Marketing Strategy

Step 1 - Preparation

• Prepare & execute the Listing Contract
• Provide 24-hour for release of contract
• Place Lockbox on the property if desired.
• Professional photography
• Digital videography
• QR codes
• Prepare property-specific website along with mobile version
• Make attractive & comprehensive flyers with property details
• Prepare Comparative Marketing Analysis (CMA) to establish fair market value.

Step 2 - Reaching the Potential Buyers

• Sharing Listing Contract along with photographs to the MLS Board
• Listing syndication
• Place “For Sale” sign and a flyer holder on the property.
• Notify Local agents of this new listing
• “Just Listed” postcard mailing to neighborhood
• Post flyers in local joints
• Apprise potential buyers about the current Listing.
• Post listing on internet sites. approx. 20 sites.
• Posting in social media
• Digital video marketing
• Virtual tour
• Newspaper advertisement to reach to the public

Step 3 - Staging the Home

• Prepare property description sheet
• Coordination for preparing and staging the home
• Host open houses
• Arrange showings/tours for other agents.
• Spread the word of mouth through top real estate agents.
• Provide Virtual Tour
• Share Videos and photographs.
• Send a “Thank you” email to those who attended the Open House.

Step 4 - Closing the Deal

• Pre-Qualify potential buyers
• Present and discuss all offers with you
• Negotiate the transaction with agents of shortlisted buyers
• Handle all required paperwork & closing details
• Confirm all contingencies are completed

I’m committed to:

• Be available 24 Hours a day
• I shall return your calls promptly
• Understand and resolve your queries 
• Weekly updates on the progress of your listing
• Security check on your property
• Provide written report on marketing activity

Marketing Plan

When it comes to promoting your home properly, time and strategy are very crucial. So, let’s take a glance at how do I promote your home to reach a huge base of potential buyers…

• Put your Home in the Multiple Listing Services (MLS). This helps in reaching out the Listing information to every area Real Estate Agents and more importantly their potential clients.
• After being posted in MLS, our office authorizes its syndication to literally hundreds of the most properly searched consumer sites immediately. This dramatically increases your listing exposure.
• To ensure your Listing gets a scene, I syndicate my listing to all major property portals included but not limited to:

• KW web boasts of a huge network and thus the listing is featured to all local users. 
• “MY LISTINGS, MY LEADS” philosophy ensures every single Internet inquiry on your property will come directly to me to enable a fast communication with the potential buyers for your property.
• The Listing on the website also expands your reach to Buyer for the “Open House”.
• A dedicated website for your home with an exclusive domain rider. Hanging a DOMAIN RIDER showcasing your property website address is a critical component when marketing your property online.
• To attract a potential buyer, professional real estate pictures are a significant first step. There are key factors to focus on for capturing a high-quality real estate image which is the key factor to best market the property and stand out from the crowd.

• Buyers love Visuals! Video is a great way to showcase all of the important selling features of your home. I create a video for each listing showcasing your home with a beautifully designed slide show control that will display your property Full Screen at Full Resolution.
• Your property video can also appear online. 
• With increasing number of people accessing property websites via their mobile devices, I have a mobile version created for every property I list. When a mobile visitor attempts to access your property site, they will be automatically redirected to a Mobile version designed specifically for their device.
• Potential buyers can access your listing details by scanning your very own QR CODE
• Real Estate flyers are an essential part of promoting properties.
• Postcard mailings to local area agents and other joints.

• Staging – I want your home to be showcased in the best possible light to Prospective Buyers, in order to get you the best price in the shortest time. We will create a warm and inviting environment making it spotless and clutter-free. Focusing on the best architectural features and selling points of your home. 
• Open House – the key is to maintain a professional environment and give them space to see the place on their own. Getting feedback from each guest, including their level of interest.
• Follow Up – Sending a “Thank You” email to everyone who attended with a link of your website. Also, following up with them to understand if they are considering the purchase.

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"Thanks for reading this article and for a hassle-free experience of purchase/sale of home feel free to get in touch".